Like most products, Eco Styler Gel works best when your hair is soaking wet. It captures your curl pattern when it is most defined, and it allows your hair to absorb more of the product. Attempting to apply the gel on the dry hair will disrupt the curl pattern and cause frizziness. When your hair dries, it will probably flake and have a waxy feel when you touch it. If you are applying your products outside of the shower, use a spray bottle filled with water to keep your hair saturated.